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@cygnathreadbare @Flipboard @Gargron @mmasnick @quillmatiq @Sarahp This comes up so often. I wonder if there is any good historical documentation for the strategy of dealing with "Embrace, Extend, Extinguish" ...? I think the famous example of Microsoft's embrace of the web, and extension via ActiveX and other proprietary features, was headed off by vigorous defense of open standards by @tantek.com , Molly Holschlag, others in the Web Standards group. https://www.webstandards.org/