Previews in ActivityPub / ActivityStreams is what should bind the disparate software and user-experiences on the Fediverse.
Not the ActivityStreams 'Note'.
...
Previews using 'icon', 'image', 'name', 'summary', etc.
@reiver agreed!
Does @johnonolan@mastodon.xyz send them for Ghost? I recall some discussion around it but wasn't sure if it was in place already.